Book Club Read: The Reputation Game by David Waller and Rupert Younger

“How we use narratives is critical to the way we influence our reputations.”

– David Waller and Rupert Younger, The Reputation Game

Everything we publish as content creators works towards establishing our brand. Be clear on what you believe in and practice what you preach, and your brand will be that much more likely to succeed.

Today’s consumers are smart and educate themselves before most major purchases. Find out here how reputation affects your bottom line.

Have you read it yet?

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If you’ve already read the book, tell me what you thought in the comments below. Which parts stood out to you the most? Have you become more intentional about the way you steer conversations about your brand’s reputation?

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