Book Club Read: Start With Why by Simon Sinek

“People don’t buy what you do, they buy how you do it.”

– Simon Sinek, Start With Why

Upon reading Start With Why, I found the following to be the major themes discussed throughout the book. In my Facebook Live video, I touch on each one, providing some context for business and marketing communication.

If you haven’t already, I highly recommend buying your own copy (mine is now highlighted and annotated throughout) and you can do so from the link below.

Due to some connection issues, this live broadcast was done in TWO parts, both below:

Design Success

Manipulation vs. Influence

WHAT, HOW, WHY

Loyalty

Community

Have you read it yet?

Get Your own copy of the book below*:

If you’ve already read the book, tell me what you thought in the comments below. Which parts stood out to you the most? What changes if any did you make in your business communication and with what results?

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